Create standard bonus voucher¶

Click Create new campaign button on the Vouchers campaigns page.

Campaign details¶

Campaign Name is used to identify the voucher in the Lobyco Portal. Unique names aren't required, but a naming convention is recommended (e.g., 2024_week_42_Voucher10percent).

The campaign type should be standard in order to allocate the vouchers to users from the start of the campaign.

Sponsor Type - the voucher consumption report will be used to allocate the cost of the bonus issued. This does not influence the voucher behavior, it’s useful for tagging the bonus for later cost allocations.

Chain
Store
Membership program (where applicable)

Start date and End date determine the validity period of the voucher.

It's good practice to start activities at 00:01 and end at 23:59 to avoid confusion and track in an easier way.
Even though the challenge end date supports past dates, we recommend not creating them with start times in the past.
If the challenge is created inside a campaign, the start date and end date need to be inside the campaign dates. The campaign start date and end date are shown under the dates input fields.

Visibility before campaign start date – can be optionally selected to show the voucher in the app some time in advance before it can be activated. The user will see the voucher locked and the date when it can be activated. If this field is left blank, the voucher will just be visible at Campaign start date.

Voucher details¶

Here you can configure the behavior and App facing description, and check the Preview of the voucher in the App.

Voucher applied for

Basket: The bonus is calculated based on the basket total.
Product: The bonus is calculated based specific products.

Bonus type

Fixed amount: The bonus is a fixed amount.
Purchase percent: The bonus is a percentage amount.

Bonus Value

If Fixed Bonus type: The bonus value is the fixed amount.
If Purchase Percent type: The bonus is a percentage of the "sum for bonus calculation".

Check out type - choose one or more options. If left blank, all types apply. This needs to have specific integration to support the identification of the transaction at the different checkout types.

Pos – voucher applies for point-of-sale (manned cash register) purchases.
Scan And Pay Self Checkout – applies for Self Checkout purchases.
Scan And Pay Mobile – applies for Scan and Pay purchases.

Chain IDs or Store IDs¶

Select where the voucher can apply, either in chains or stores.
Chains and stores cannot be selected simultaneously. If you choose one or more chains, the store selector will automatically be disabled, and vice versa.

Tell the users what .. - fill in the communication details for the top line on the voucher text. Specify what the voucher gives a bonus on.

Tell the users why .. - for additional communication, fill in the voucher's free-text field, or let the auto text show. If left empty, the default communication will be "To earn the extra bonus, activate the voucher on the button in the lower right corner before you start shopping!"

If filled in, the voucher's motivation will be shown on the starting gift animation and at the top of the voucher in the App.

Add voucher image – is not mandatory, but helps with the communication. File size is a maximum of 300 KB, and must be placed on a square 300x300 px. From the image to the edge of the background, there should be 25 px.

Note text is shown at the bottom of the voucher. Can include product list or excluded categories clarifications, terms and conditions, and others.

Products included in the voucher¶

Upload a CSV file with article IDs, one on each line to include or exclude files. The article IDs are used depending on the Voucher applies for selection.

If the voucher applies for a product, then the file includes the list of products that should get a bonus.

If the voucher applies for a basket, then the file excludes the list of products from getting a bonus.

Terms and conditions¶

Minimum purchase price is the minimum amount that needs to be spent. Items on the excluded list are not included in this calculation.

Maximum bonus limits the bonus that a purchase session can issue.

Number of times the voucher can be used: the amount of times the voucher can be applied during the campaign, if the minimum purchase amount is met and the voucher is activated.

⚠️If the number of times the voucher can be used value is set to more than 1, then every voucher will have this limit. So you need to plan the campaign budget based on multiple usages of the voucher.

Segmentation¶

Segmentation defines the audience for the specific voucher.

Segmentation is dynamic, like other attributes of the Campaign. New/changed segmentation lists can be uploaded during the activity to either expand or narrow the audience.

The segmentation list must be in CSV format with one user ID per line, while the file size cannot exceed 48 MB.

The list can be added via "drag and drop” or via the "select file" link.

Segmentation with Audience Service¶

Some customers have integration with Audience Service that allows the management of Member Segments in one centralized place and reuse throughout the other promotion and communication sections.

This means that when selecting Target only selected segments, there will be the option to select from a predefined list of Segments or create a new one.

Select from list of predefined segments brings up a pop-up where all predefined audiences in the scope of Vouchers are listed. Based on the name and description the needed Audience can be selected as a target for this game.

Create new list brings up a pop-up where a new Audience can be created.

Name – use a representative name.
Destination(s) – select where this list of members will be available for selection. Can be only Vouchers or throughout other activities (e.g. Bonus, Feed, Notifications, etc.).
Description – longer text field that allows detailed description.
Upload file - the list of member IDs should be uploaded in a CSV with one member ID per line.