Intro to personalized feeds

As Marketing Admin you can create personalized Feed communications towards the customers in the app. And you can trigger to create these for specific customer segments and schedule it to happen regularly, as needed. That is achieved via using Orchestration together with Feeds app communications.

Best for:

• Approaching customers with more personalized communications
• Communicating to customers when a condition was met that makes it relevant to communicate
• Creating other triggered promotional activities by also communicating to the customers about them

Use cases:

1. Customer Onboarding. Welcome: Welcome communication, with/without a special promotion.

2. Customer Onboarding. First purchase: Incentivize with additional discounts for the first purchase.

3. Engagement and Retention. Reminder of expiring benefit:

   • Personal benefit is about to expire, so we remind the customer to use it.
   • Bonus about to expire? Communicate it.
   • Reward or voucher about to expire? Communicate it.

4. Engagement and Retention. Customer birthday: "Happy Birthday" communication with/without a promotion attached.

5. Engagement and Retention. First 100 purchases: "Thank you" communication with/without a promotion attached.

6. Engagement and Retention. Boost up an Offer: New very special promotion is available, communicate it to boost visibility.