Overview

Feed is a solution designed to deliver configurable content in the home screen of the mobile app. The feed is a small piece of info crafted with an image, video and/or text which can be digested at a quick glance. This can serve as a stand-alone info or can simply invite the user to learn more on the topic or act on it by clicking it. Based on the type of the content, feeds can be:

• Inspiration feeds - inspire or inform user with content such as recipes, campaigns info, retailer news

• Purchase feeds - user gets automatically a feed after each purchase, showing the receipt, bonus info and asking for customer feedback

• Green feeds - inspire user with 'green' content on sustainability topics

• Local communications - localized content created by store managers to engage their clients, e.g. local offers, news, polls, events, etc.

Unless specified otherwise, when talking of feeds in the app Lobyco refers to the inspiration feeds, which stand as foundation for other types of feed communications.

Inspiration feeds

• Best for: engaging user with any information the retailer considers relevant for them.
• Use Cases:
  • Share recipes with users
  • Promote campaign-related information
  • Distribute retailer news and updates
  • Publish general informational articles
  • Engage users with curated content considered relevant by the retailer
  • Allow central marketing roles to manage and steer communication via the Admin Tool

Purchase feeds

• Best for: automatically delivering personalized post-purchase content such as receipts, bonus information, and feedback requests.
• Use cases:
  • Thank the user after a purchase
  • Present the digital receipt to the user
  • Display bonus or loyalty information related to the purchase
  • Request feedback on the purchase experience
  • Automate post-purchase communication for every transaction
  • Operate independently of the Admin Tool (not visible or managed manually)
  • Support customer-specific configurations for enabling/disabling this feature

Green feeds

• Best for: highlighting sustainability-related content and campaigns within the Green Universe screen to engage users on environmental topics.

• Use cases:

  • Share sustainability-focused articles and tips
  • Promote eco-friendly campaigns or initiatives
  • Educate users on green practices and retailer sustainability efforts
  • Display content within the app’s dedicated Green Universe screen
  • Allow central marketing teams to manage and schedule green content
  • Create and configure campaigns via the Admin Tool
  • Support retailer goals for environmental awareness and engagement

Local communications

• Best for: delivering store-specific content created by local staff to provide more relevant and targeted communication to users tied to a specific store.
• Use cases:
  • Show content only to users bound to a specific store
  • Enable store managers to create tailored communications based on local context
  • Support content types such as news, local prices, "Yes Please" (reservable offers), good price, surveys, and events
  • Allow Board Members to create content (in cooperative retail models)
  • Let central marketing provide templates to assist local creation
  • Manage content through the Admin Tool, tailored to different user roles
  • Integrate content into the Lobyco Feed via the third-party Quick Info system
  • Ensure local communications appear alongside other feeds in the app

Looks and feels

The app's home screen is the primary place for showing feeds to the user. And we currently support two home screen variants, each inviting for a slightly different user experience:

1. Home screen with vertical scroll (so called Old home screen)
2. Home screen with horizontal scrollable sections (so called New home screen).

Here are examples of feeds on the different design versions of the home screen.