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Overview

Email activity allows you to create and send marketing or transactional-style emails directly from Nexus, without relying on external email tools. It is designed for:

  • Retail marketing teams running campaign-based communications

  • Orchestrated journeys where email supports loyalty mechanics (e.g. challenges, offers, games)

  • Personalised messaging using member data and behaviour

Email is part of the Communications activity group and can be added to any existing campaign

  • Email is a native Communication activity in the Nexus platform, tightly integrated with Campaigns and Orchestration.

  • It enables retailers to send bulk and personalized emails based on customer data, consent, and segmentation.

  • Email can be used standalone or orchestrated together with other activities (offers, games, challenges, push, banners).

  • Content is created with a drag-and-drop editor and supports merge tags from the Lobyco Data Platform.

  • Targeting should always be consent-aware and audience-based.

Key capabilities

1. Campaign-based communication

  • Email is always created inside a campaign

  • Can be combined with other activities (Offer, Game, Push, Banner, Feed)

  • Supports scheduled start and end dates

2. Personalised content

  • Insert customer attributes (e.g. first name, age, points balance)

  • Personalisation is driven by the Segmentation and Enrichment steps in orchestration

  • Same email template can adapt dynamically per recipient

  • Email activities require an Audience filtered by email consent

  • Consent is managed via the Lobyco Consent feature

  • Prevents accidental communication with non-consented members

4. Basic performance metrics

  • Delivery status

  • Opens

  • Clicks

  • Bounced

5. Templates and reusable content

  • Email activities can be created from scratch or from an existing template

  • Any existing email activity can be saved as a template and reused across campaigns

  • Templates speed up creation and help maintain brand and layout consistency

6. Reusable rows (Saved rows)

  • Rows created in the email editor can be saved as reusable rows

  • Saved rows appear under Rows section in the editor and can be organized in multiple categories

  • Useful for recurring sections such as headers, footers, legal text, or standard content blocks